SEO ranking tools offer valuable insights and data to enhance your website’s search engine visibility, ultimately attracting more organic traffic. Addressing both SEO challenges and opportunities can be intricate and time-intensive, but utilizing the appropriate tools simplifies the process.
The quote by Peter Drucker, “You can’t improve what you don’t measure,” holds significant importance and relevance, particularly in the context of SEO. Measuring and tracking your rankings is crucial for achieving better results and understanding the reasons behind changes in your performance.
Therefore, a SERP tracker is an indispensable tool for your business. With numerous options available, it’s natural to seek nothing but the best SERP tracker. To provide you with a definitive answer to this question, we’ve diligently acquired and benchmarked various SERP trackers against each other.
Now, let’s proceed to determine the ultimate choice for the best SERP tracker.
Why Do You Need Rank Tracking?
SERP tracking tools play a crucial role in helping you monitor your position on search engines. While most SEO tools offer their own SERP tracking features, they can vary significantly in terms of their analysis, update frequency, and user-friendliness.
For seasoned SEO professionals, the fear of a new algorithm update and its potential impact is well known. When a search engine update is rolled out, it becomes essential to assess your SERP performance promptly.
If you observe a drop in your rankings on the SERP (Search Engine Results Page), it’s vital to be aware of this change as quickly as possible. Armed with this information, you can then adjust your content to align with the preferences of search engines. To gain such insights, you rely on a reliable SERP tracker.
In today’s SEO landscape, most SEO tools claim to provide the best SERP tracking capabilities. This raises the question of how to choose the best rank tracking tool for your specific needs.
Factors To Consider In A Good SERP Tracking Tool
While SERP tracking may initially seem straightforward, it involves various facets that need to be considered when selecting the best SERP tracking tools for your specific needs:
- Crawl Dates: The frequency of rank updates is crucial. Tools that update rankings more frequently provide more timely and valuable insights.
- Keywords Tracked: Depending on the size of your website, you may not need to track thousands of keywords. Smaller sites can opt for more cost-effective alternatives.
- Reporting Data: Consider what kind of data the tool provides. If you only require a keyword’s current rank, many SERP tracking tools offer this feature. However, if you need advanced historical data, you may need a more comprehensive (and often more expensive) solution.
- Target Search Engines: While Google is the dominant search engine, it’s important to ensure that the tool covers other platforms like Bing or Yandex if your site targets them.
- Pricing: Budget considerations are essential. Even if you identify the best SERP tracking tool, it’s important to assess how it fits within your budget.
- Skill Level: Your expertise in SEO plays a role in tool selection. Some tools may be more suitable for beginners, while others offer advanced features that experienced professionals might prefer.
- Additional Tools: Many rank trackers come with complementary features like mention alerts and domain tracking.
Taking these factors into account will help you choose the most suitable rank-tracking tool for your SEO needs.
Best All-In-One SEO Ranking Tools
It’s important to note that the rank tracker tools mentioned below often come as part of a larger suite of SEO tools. The ranking provided here is specific to their rank-tracking functionalities and how they can benefit your affiliate site.
1. Semrush
Semrush consistently receives top ratings as the best SEO tool suite for mastering organic search. It empowers you to enhance your website, increase site traffic, and drive conversions from search engines.
Our all-encompassing digital marketing, online visibility, and SEO platform provide access to over 55 tools and reports, enabling you to elevate your website and expand your business.
Here are some of the most beloved SEO tools included with Semrush:
- On Page SEO Checker: Enhance your page’s ranking with a comprehensive list of suggestions, covering areas such as link building, content creation, SERP feature targeting, and more.
- Position Tracking: Conveniently monitor your website’s ranking and track your progress toward achieving your SEO objectives.
- Keyword Magic Tool: Uncover the best search terms and ranking opportunities for your organic search campaigns.
- Traffic Analytics: Gain insights into successful strategies used by other websites in your industry and learn how to enhance your website accordingly.
- Backlink Analytics: Analyze both the quality and quantity of backlinks pointing to your site, discover methods to enhance your site’s domain authority, and improve your organic search rankings.
- Listings Management: Elevate your local SEO by effectively managing and disseminating your business details, monitoring reviews, and tracking your standing within the community.
Semrush offers an extensive suite of tools to empower your SEO efforts and bolster your online presence.
2. Ahrefs
At Authority Hacker, we have a strong affinity for Ahrefs, considering it one of our favorite tools. We rely on it daily for performing keyword research and identifying opportunities for link building. When it comes to web crawling capabilities, Ahrefs stands out as an excellent choice.
However, it’s important to note that its SERP keyword tracker may not be the most reliable option. Let’s delve into its strengths and weaknesses, starting with the positive aspects: interface and metrics.
Ahrefs’ SERP ranking tools are thoughtfully organized, making it easy to swiftly gather insights from a search engine results page (SERP). You can access fundamental information, such as keyword rank, average position, and historical metrics. Ahrefs also provides icons indicating the Google SERP features present on each specific SERP, including the types of featured snippets available.
For users seeking in-depth analysis, Ahrefs offers advanced metrics like CPC and the number of SERP features associated with a page, among others. However, one limitation to keep in mind is that Ahrefs updates its search engine rankings at intervals ranging from 5 to 7 days for the more affordable subscription tiers. This timeframe may be suitable for examining historical metrics and gaining a broad view of your positions over time, but it might not be agile enough to respond to rapid changes.
In terms of pricing, Ahrefs offers different subscription tiers. The most budget-friendly option costs $99 per month and includes 500 keywords for the SERP tracker tool. At the other end of the spectrum is the $999 per month agency plan.
So, is Ahrefs the right tool for you? If you need an all-in-one SEO solution that encompasses comprehensive capabilities but offers limited keyword rank tracking, Ahrefs is a top-notch choice. It boasts the distinction of being the second-largest web crawler globally, with superb keyword research tools, robust backlink research features, and effective site audit functionalities. However, if your primary requirement is advanced tracking tools, you might want to explore alternative options from our list.
3. SERPWoo
SERPWoo is a robust rank tracking tool with a complex feature set. It allows SEOs to track individual keywords across different search engines and devices. Additionally, it offers the ability to analyze the overall performance of specific sites and a combination of domain-keywords, making it valuable for tracking your own keyword rankings as well as analyzing your competitors.
While SERPWoo’s interface may appear crowded at first, it provides a comprehensive view of SERP features, ensuring an accurate representation of your search engine ranking positions. Users can become familiar with the interface over time.
SERPWoo also offers the convenience of setting up alerts for tracked keywords, providing notifications when rankings rise or drop. Furthermore, it provides robust API access for integration with other SEO tools.
In terms of pricing, SERPWoo offers various options ranging from $49.95 to $299.95. Even the lowest-priced plan allows you to track 750 keywords per month, which is a substantial number. The tool also includes a keyword research feature, advanced reporting functionalities for SERP data, and an Online Reputation Management (ORM) system for tracking company mentions.
While SERPWoo may not be the most beginner-friendly tool, and its alerts system might require some time to master, it is considered one of the best SERP tracking software options available.
4. SE Ranking
SE Ranking is an all-in-one SEO tool that offers a range of features, including SERP tracking, keyword research and generation, site crawling, auditing tools, and social media marketing tools. It also provides on-page content enrichment features.
SE Ranking is known for its user-friendliness, which makes it appealing to a wide range of users. Its flat learning curve allows users to navigate its features and dashboard with ease. While the tool includes various features beyond SERP tracking, such as site crawling and social media tools, its keyword research tool may not be the most impressive.
In terms of SERP tracking, SE Ranking performs well. It enables users to analyze individual keywords, monitor historical data, and track their site’s progress on the SERP through user-friendly dashboards. The tool also covers all major search engines, including Google, Bing, Yandex, and YouTube.
SE Ranking is not only effective but also affordable. However, its pricing scheme can be a bit complex. Depending on your preference, you can choose how frequently the tool updates your keyword tracking. For an annual subscription, you’ll pay around $23 per month for daily updates, or as little as $15 per month for weekly updates, with 250 keywords available for tracking.
Overall, SE Ranking is an accessible and cost-effective tool, making it a good choice for both beginners and experienced SEOs looking for SERP tracking capabilities.
5. AccuRanker
AccuRanker is a professional-grade SERP checker tool designed for experienced SEOs and agencies that need to manage multiple websites. It positions itself as one of the fastest and most accurate tools available. While these claims can be subjective, AccuRanker is known for its impressive performance.
One of the standout features of AccuRanker is its on-demand SERP analysis, which means that even if you don’t request an update, keyword rankings are refreshed daily. This feature is particularly valuable for professional SEOs who require constant updates on their site’s performance and when providing quick answers to clients.
AccuRanker’s core functionality, analyzing Google rankings, is user-friendly and offers a wide range of customizable metrics. Users can analyze search rankings based on current position, historical data, top 500 rankings, and many other metrics. These functionalities are not limited to analyzing your own site but can also be used to analyze competitors.
In terms of reporting, AccuRanker excels in providing advanced reporting features tailored to agency needs. Users can generate custom reports using the drag-and-drop report builder. The tool also integrates seamlessly with other platforms, allowing for APIs from relevant tools like Google Data Studio, Google Analytics, Databox, or Google Search Console.
AccuRanker is particularly well-suited for agencies and offers pricing plans based on the number of tracked keywords. While it may be considered pricey, it’s not as expensive as one might expect for professional-grade software. For instance, a subscription with 1,000 tracked keywords is available at $99 per month, and all plans offer discounts if paid annually.
Overall, AccuRanker is recognized as one of the best SERP checker tools for agencies and experienced SEO professionals.
6. Serpwatch
Serpwatch is a compelling alternative to AccuRanker, primarily catering to agencies with a comprehensive set of features that extend beyond rank tracking. Here’s an overview of what’s included in a Serpwatch subscription:
- SERP analysis and rank tracking.
- Keyword analysis and research.
- White-labeling capabilities.
- Customer management.
- Extensive report generation.
Serpwatch’s feature set is well-suited for agencies and companies that require more than just basic rank tracking. The tool is designed to help agencies maintain good data quality while also keeping clients satisfied. It’s a versatile solution for in-depth SEO analysis.
Serpwatch offers the ability to analyze specific keywords and domain-keyword combinations, providing detailed data on current rankings, historical metrics, and comprehensive site breakdowns. Users can choose to update rankings every hour, with the default update timer set at 24 hours. While it provides the tools for analyzing keyword rankings, the platform lacks a dedicated competition analysis dashboard, which might be seen as a minor drawback.
What’s notably absent from Serpwatch’s toolset is advanced backlink analysis. As such, it may not be the best choice for those looking for a comprehensive all-in-one SEO tool. However, for agencies in need of robust rank tracking features, Serpwatch is a solid option.
In terms of affordability, Serpwatch stands out as one of the most budget-friendly rank tracking tools. It offers a subscription starting at $29 per month for an annual subscription, and with this plan, you get access to 7,500 keywords. This is a significant number of tracked keywords for the price, making it an attractive option for cost-conscious agencies.
7. Serpstat
Serpstat is another all-in-one SEO suite that offers a comprehensive set of tools and features. For a more detailed breakdown of Serpstat’s capabilities, you can refer to our blog post.
Here’s a quick overview of what Serpstat provides:
- Advanced web ranking data for multiple search engines.
- Keyword and competitor research.
- Advertising data and management.
- Site audits and web crawling.
- A wide range of APIs and integrations.
Serpstat’s rank tracking features are extensive and allow you to monitor specific SERPs, niches, or competitors. You can perform these analyses in real-time or schedule them. Additionally, you can segment your analysis based on locations to track your performance in specific areas.
But Serpstat’s capabilities go beyond rank tracking. You can crawl SERPs on Google or other search engines to gather data on topics like potential featured snippets. All this data can be integrated with third-party tools through Serpstat’s APIs.
One potential drawback of Serpstat is its user interface, which could benefit from improvement. However, this is a reasonable trade-off when you consider the amount of data you can access at the low price point.
Serpstat offers a budget-friendly starting plan at $48 per month, which includes 4,000 daily searches. It’s important to note that these searches are spread across all of Serpstat’s features, not just the SERP checker. Nonetheless, it remains a cost-effective choice given the range of tools available.
8. Mangools: SERPChecker And SERPWatcher
Mangools offers an excellent SEO suite tailored for beginners, and their SERPChecker and SERPWatcher tools live up to the same standard.
The SERPChecker serves as a search engine page crawler that analyzes SERPs for your target keywords, with a special focus on local results. It’s designed to be user-friendly and straightforward, making it a fantastic tool for beginners.
On the other hand, SERPWatcher is Mangools’ rank tracking tool, and it performs admirably. With daily updates, you can keep a close eye on your SERP performance and make necessary adjustments as events unfold. Mangools provides well-structured ranking reports with valuable metrics that are presented effectively.
But what about the cost?
Mangools’ basic plan, which includes all their tools, is priced at just $30 per month. However, this plan offers only 100 SERP look-ups and 200 tracked keywords. For a more comprehensive solution, the Premium plan is available at $40 per month, offering 500 look-ups and 700 tracked keywords. This should be more than sufficient for beginners looking to get started with SEO.
9. Sitechecker.Pro
Sitechecker offers a comprehensive SEO tool with a particularly strong SERP checker among its features. Its toolset includes:
- Site Audits: To assess your website’s performance.
- Site Monitoring: To proactively identify technical SEO issues.
- Rank Tracker: To receive notifications about relevant SERP changes.
- Backlink Tracker: To keep track of sites linking back to yours.
- Chrome Extension: For easy on-page checks.
With the inclusion of keyword research, Sitechecker could even compete with tools like Ahrefs or SEMRush. However, as a SERP checker and rank tracker, it excels.
While some users have noted challenges with onboarding, the majority of reviews are positive, indicating that getting started with Sitechecker shouldn’t be a significant hurdle.
As for pricing, Sitechecker falls on the more expensive side compared to your typical SERP checker. With a starting price of $41 per month, it’s still more affordable than many robust SEO tools on the market.
10. ProRankTracker
ProRankTracker is an excellent choice if you’re looking for a straightforward rank tracker that efficiently fulfills its primary purpose. It excels in white label reporting, automated report scheduling, and provides reliable data. This tool is ideal for agencies seeking to track SERP positions for their clients.
While ProRankTracker may not offer an extensive range of SEO features or specialized tools, it excels in its core function of crawling and tracking search engine pages, delivering daily updates on keyword positions, and generating white label reports.
One of its standout features is affordability. For tracking 100 keywords, the cost is only $13.5 per month. While pricing can increase for additional terms and advanced features like on-demand updates, the flexibility of ProRankTracker’s pricing structure makes it one of the top SERP keyword tracker tools.